Asiapac have been a reliable and valued supplier the Foodbank NSW & ACT Limited in Sydney and we are happy to recommend them to any future buyer.
ASIAPAC offers full turnkey solutions, delivering end-to-end support across sourcing, procurement, 4PL, logistics, and value-added services. Built on generations of expertise in global trade and supply chain management, we combine over 100 years of collective experience to provide tailored solutions that meet the unique needs of each client. As your procurement audit specialist, we identify opportunities to optimise costs, streamline operations, and mitigate supply chain risks, all while maintaining a commitment to sustainable and ethically sourced products.
AT ASIAPAC , we act as an extension of your procurement and logistics team, offering on-the-ground support that simplifies operations. With real-time insights, strategic sourcing, and dependable execution, we help your business remain agile, competitive, and future-ready.
Generations of Expertise – A legacy of excellence, built on deep industry knowledge and trusted global networks.
Global Reach, Local Commitment – Operating globally, with on the ground support team, we bring world class solutions to your doorstep.
Sustainability & Ethics – Dedicated to responsible sourcing, ensuring eco-friendly and ethical trade practices.
Unmatched Quality & Service – A hands-on team committed to delivering excellence in every order.
All-in-one procurement and Logistic partner — streamlining sourcing, logistics, and 4PL to deliver faster, smarter, and more cost-effective supply chain solutions.
At ASIAPAC, we are more than a sourcing company, we are partners in progress. Our goal is to redefine global supply chains with efficiency, integrity, and sustainability, ensuring businesses get the best products and services with seamless logistics and competitive pricing. Join us on this journey of excellence and innovation and see the ASIAPAC difference.
Managing Director Melissa Bromley co-founded ASIAPAC (formerly Sonway) in 2003 and has grown it into the international operation that it is today. With two decades of experience, Melissa has strong expertise in sourcing and procurement, manufacturing, quality control, import/export and logistics. She has a pragmatic and client-focussed approach, and is a trusted advisor across a broad range of industries throughout Australia, New Zealand, United Kingdom, China and Papua New Guinea.
With over 30years’ experience, Adam has an extensive knowledge of the FMCG Fresh sectors and has held various senior management positions across supply chain, Global procurement, sales, and logistics. Over the past 13 years he has successfully built global supply sales and national distribution companies covering all aspects within the fresh food sector. Adams accountabilities encompass the end-to end management of food compliance, suppliers, manufacturing, supply chain and sustainability whilst leading development and execution of marketing, brand, and customer strategies. With an extensive network of suppliers globally covering domestic- import and export markets he brings farm to plate excellence.
Angus has an extensive back ground in Papua New Guinea, hence in a position to provide a personal quality of service to our PNG based clients, all underpinned with a practiced understanding of the local business landscape, the multicultural mechanisms and the commercial platform requirements.
Leifu has sound experience in the international sales and logistics space, having lived and worked in Shanghai for over 5 years, dealing with major international supermarkets and retailers. Leifu also has a background in finance, majoring in the FX sector which assists his internationally trading clients manage currency risk. Leifu’s ability to provide a fulfilling and cost effective service to his clients leads to the perfect partnership between our client base and our operations in Asia.
Financial Controller Ms. Shan has in excess of 25 year experience in the areas of accounting, law, operationsmanagement, and shipping. She has been responsible for all aspect of Sonway’s accounting and administration since the Company was established on 2003. Ms. Shan is a qualified accountant.
Financial Controller Ms. Shan has in excess of 25 year experience in the areas of accounting, law, operationsmanagement, and shipping. She has been responsible for all aspect of Sonway’s accounting and administration since the Company was established on 2003. Ms. Shan is a qualified accountant.
Sir Michael Bromley has extensive international business experience from over 50 years of operating and advising companies in countries including Singapore, Indonesia, Australia, Russia, China and Papua New Guinea, principally in retail and logistics operations. He is Chairman of Heli Niugini Ltd, Waratah Resources Ltd and Chemica Ltd, in addition to being a Director of Steamship trading Company Ltd, Maps Tuna Ltd, New Guinea Energy Ltd, Sek No: 35 Ltd, and Hoia investments Ltd.
Roger Ellis Gee is a long standing member of the Chartered Accountants of Australia and New Zealand Institute and has extensive international business and accounting experience gained from over 50 years background in the related fields in countries including Russia, China, Papua New Guinea, Singapore, Australia, New Zealand and Cyprus principally in aviation, import/export trading and property management and development. He is a Director of Kalibr OAO, Redwing Limitedand Aerolift International Limited.
Mr.Jon Macindoe MMGT, FAIM, GAICD, currently operates a private consultancy which provides business improvement and project management services to organizations in Papua New Guinea’s private sector. He has over 40 years managerial including periods in which he held senior roles with several ASX listed organizations. Jon is also a director of family owned businesses with interests in manufacturing and trading in Papua New Guinea, Hong Kong and China.
Contact our skilled team to discuss requirements, specifications, timeline, and quantity.
Our team will review your specifications and provide a competitive proposal.
Our skilled team will assist with certification, compliance, and regulations.
Confirming the sample and design ensures the final product meets expectations.
A purchase order is required for approval to commence production.
After approval, a deposit is required to commence your order production.
Once the deposit is placed, production commences and is monitored by our local team for timely completion.
Our team offers thorough quality assurance, including raw material audits, inspections, and final QC reports.
After quality inspection confirms standards, balance payment is required to ship your order.
Orders will be shipped as per Incoterms following payment of the balance.
Asiapac have been a reliable and valued supplier the Foodbank NSW & ACT Limited in Sydney and we are happy to recommend them to any future buyer.
Chief Executive Office
In all my dealings with Asiapac over many years, I have found their service, quality of sourcing and communication excellent. We have relied on their ability to provide us great products at excellent pricing for our customers.
CEO, AAB Holdings P/L
I have dealt with Asiapac for a couple of years and found them to be a great extension to our business. Their prompt service and quality of products is great and I would recommend them to any business.
General Manager, Pegasus Print Group P/L
I would highly recommend ASIAPAC services. We have been using ASIAPAC for the past number of years for a number of our procurement needs including custom made packaging, uniforms, and even things such as uniforms and building décor. They do an excellent job, are very particular and price is always competitive.
Gary at Food Pro
